Explain which proposal best supports the marketing opportunities outlined by the firm’s CEO. In other words, does targeting one or the other group make sense in light of either of the proposals you have just drafted?
July 26, 2018
What advantages do you think a concierge practice of medicine might contribute to the hospital’s offerings of products to the community?
July 26, 2018

Compare the use of print media and the Internet in the promotion of healthcare services. What are the advantages and disadvantages of each? Explain.

Part 1: Promotion of Healthcare Services

In recent years, promotions have become an important part of healthcare strategy. Promoting a service is often very different than the promotion of a product. Equally important is the medium through which you promote your service, whether it is in person; online or through traditional promotional avenues, promotion has become a critical aspect of a marketing strategy.

Compare the use of print media and the Internet in the promotion of healthcare services. What are the advantages and disadvantages of each? Explain.

Part 2: How HIPAA works with strategy?

In 1996, the Health Information Portability and Accountability Act was put into effect. This legislation profoundly changed the way the healthcare industry work in the United States. As such, healthcare organizations have had to create and change their strategies around this landmark legislation.

Discuss the Health Information Portability and Accountability Act of 1996 (HIPAA) and the impact it has had on the exchange of data that includes health-related patient information.

 
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