Describe the main ideas of the theory (should include the assumptions under which the theory operates). What are the main concepts?
July 14, 2018
List of Propositions: A numbered list of at least five propositions or assumption statements that  clearly connect the concepts described.
July 14, 2018

Using what you know  about the needs of the  customer (which you must specify), what can you offer  that is unique,  and why should you be hired? 

 Personal Value Proposition:  Branding   Branding  is not a logo.  It is a process of creating a perception in  the mind of the  consumer.  In this exercise you will create a  “three-minute elevator  speech” or value proposition, to brand yourself  (i.e. create value in the mnd  of the customer) for a position as a  marketing manager for a soon-to-open  marketing consulting firm  specializing n health care.  Using what you know  about the needs of the  customer (which you must specify), what can you offer  that is unique,  and why should you be hired?
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