Biotechnology refers to the technical applications of living organisms or their functions. These applications may be used in engineering, medicine, or agriculture, to name a few. Biotechnology processes and procedures are varied and range from the domestication of animals to genetic engineering. At its core, biotechnology involves the modification of a biological process for a human defined purpose. Use the Internet, Argosy University library resources, and your textbook to research the field of biotechnology. Write a paper which includes the following: Evaluate current or future applications of biotechnology in the fields of medicine or agriculture. Provide at least three real-world examples of current or future applications of biotechnology in either of these fields. Present a minimum of three reliable references.
July 30, 2019
DISCUSS SOME OF THE GOODS OR SERVICES THAT COULD BE HIGHLIGHTED IN A MARKETING CAMPAIGN THAT INVOLVES A CONCIERGE PRACTICE OF MEDICINE.
July 30, 2019

What advantages do you think a concierge practice of medicine might contribute to the hospital’s offerings of products to the community?

You work for a marketing department in a hospital within a suburban location of a large metropolitan area. Though it neighbors million-dollar homes, the hospital’s mission includes providing care to underserved and indigent populations in the area.

A new primary care physician moved into the area and approached your hospital to partner with her as she begins a new practice in the community. Because the administration is always anxious to welcome new practitioners to the hospital, you agree to meet with the physician. During the meeting, the physician explains that she wants to establish the first concierge medical practice in the community. The physician plans to attract around 100 families to her practice, and she plans to charge from $300 to $1,000 per month, depending on the size of the family unit. (Note: A goal of 100 families may not be realistic; however, the number makes for easier calculations.)

The patients who join the concierge practice will receive access to the physician’s services 24 hours a day, 7 days a week, at an office located near the hospital. Families will receive preventive care services, and the physician will design wellness programs to encourage healthy lifestyles for her patients. The physician will use the hospital for all emergent care, day surgeries, rehabilitation, and in-patient care. The physician also plans to use nutritionists and the hospital’s fitness center facilities.

  1. Discuss some of the goods or services that could be highlighted in a marketing campaign that involves a concierge practice of medicine.
  2. What advantages do you think a concierge practice of medicine might contribute to the hospital’s offerings of products to the community?
  3. Discuss some of the issues and challenges that may arise from the hospital sponsoring a concierge practice of medicine.
 
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